Gone are the opaque and dry hair, new trends in hair treatment point to hydration and deep nutrition with which a healthy and attractive appearance for male looks is achieved. Keratin is part of the innovation that restores the hair fiber eliminating the much hated frizz and gives it back life. Its power is so effective that it manages to rebuild the cuticle, nourishes the hair and leaves it more manageable.


"This is not a root, but a deep hydration treatment that is applied to restore brittle, battered and curly hair," said stylist Juan Guerrero Luis Style.